The design interface of a website has a significant role to play in its success. The reason is that it has a direct impact on the user experience the site delivers. The better is the user experience; the more are the chances of visitor retention and conversion. Overall, this leads to increase in conversions and sales for the business. It comes as no surprise that businesses are giving immense importance to the website design. From sticking to the basic design rules to following the latest trends, they are doing everything to build the most amazing interfaces for their sites. Let’s check out the website design trends that are in vogue in 2018:
Use of vibrant colors
While the last few years have seen the predominance of subtle hues, this year web designs are going to be vibrant and funky. You’ll see brands embracing flashy, bright colors that are capable of catching the eye. Users are more likely to remember bright colors and associate them with brands. Striking hues tend to make great first impressions and have a positive impact on the user experience as well.
Typography is one of the most critical design elements and this year designers are exploring new frontiers with fonts and styles. While the classic styles such as Helvetica continue to be popular, designers are getting more experimental with other styles to create dynamic user experiences. With device resolutions getting sharper and better, there is plenty of room to play with typography as the legibility factor goes up. Moreover, custom fonts are becoming a popular trend this year as they add the elements of drama and fun to the interface.
If you are looking to add value to your site, both aesthetically and functionally, embrace the trend of 3D animation. The animation effect brings a whole new experience for the users so can witness the amazing interplay between the visual elements on the website. The fluid movements have stories to weave, which are powerful enough to capture the attention of the visitors and engage them. Moreover, they make the experience more intuitive as the user can understand things more easily by visualizing the animated elements.
The current era belongs to the mobile and having a solid mobile presence is must for any business website. Therefore, a responsive design is something that has become an essential. Responsiveness refers to the ability of the website to deliver seamless user experience, irrespective of the device being used to access it. Even Google prefers responsive sites and pushes them to the top search ranking.
Another trend that web designers are following this year is that of custom illustrations. Illustrations add value to the textual content and make the website more enriching and engaging for the user. Furthermore, they serve as an effective means of presenting information and make the experience more intuitive. Brands can leverage these tailored illustration to gain more recognition.
Expert professionals for website design Orlando can help you build websites that are attuned to these latest trends. Having a professional design partner is a sure way to cater the most amazing web experiences and win the hearts of your customers. It is a worthwhile investment as it can help your business grow and flourish.