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5 Essential UX Design Tips for 2018

Your mobile application or website can create a lasting impression on your customers. User Experience (UX) is one of the key factors that can help to improve user satisfaction and create a good impression on your customers. This can lead to increased engagement and finally, better conversion rates. Here are 5 essential UX design tips to improve the user experience of your mobile application or website:

Pay attention to the loading speed

Make sure that your website or mobile app has a very quick loading time. With instant connectivity becoming the unsaid rule in today’s world, customers do not have the patience to wait for a slow loading website or app to open. If your website or app is slow to load by even a few seconds, your customers may go back and not return again. So, pay attention to the loading time right from the very beginning.

Ensure responsiveness

It’s no longer the rule of a single device in today’s world. So, while designing the UX, remember that your website should be accessible from all kinds of devices, like mobile phones, tablets, laptops, laptops, and even desktops. Responsive design is not an option anymore; it’s a necessity that you need to address. You have to ensure that your website is responsive enough to cater to customers with all kinds of devices. Else, you may lose some of your customers owing to this issue in your UX design.

Include Call to Action (CTA)

The ultimate aim of having a website or a mobile app is to attract more customers to your business, isn’t it? A call to action feature is necessary to achieve this objective. You can find many websites where the call to action is not clear. This can leave customers confused as to what they should do on the website or the mobile app. So, one of the important UX design tips is to include an easily visible and persuasive call to action on your website or mobile app.

Go for ease of navigation

When it’s a question of improving user experience on your website or mobile app, you can’t ignore the matter of navigation. Users do not like to search around for navigation menus while browsing or checking out a site or app. Make it a point to have an easily accessible navigation menu. Also, see to it that the menu remains consistent throughout the site. Include breadcrumbs on your site to enable users to have knowledge about where they are on the site.

Optimize language capabilities

Language is the cornerstone of all human communications. The same holds true in case of your website or mobile app as well, which are basically a means to communicate with your customers. To improve the user experience of your website or mobile app, consider adding languagetranslation features in your UX design. By reaching out to your customers in their native languages, you will be able to improve the brand loyalty of your business and increase credibility.

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